Hong Kong – April 29, 2015: Peter (Kar Shing) Cheng,Chairman of the Chow Tai Fook Foundation and a director of the eponymous firm, the world’s largest retail jewellery chain, has joined the board of the World Diamond Mark Foundation (WDMF), the all-industry organization that seeks to assist retail jewelers worldwide to promote diamonds and diamond jewellery to the end-consumer. Mr. Cheng’s joining the WDM board signifies the enormous importance the Asian downstream market relegates to the need for generic promotion and advertising of diamonds.
“We acknowledge Mr. Cheng and the Chow Tai Fook company for substantiating his ongoing commitment to the World Diamond Mark,” said Ernest Blom, president of the World Federation of Diamond Bourses and WDMF Vice Chairman. “We look forward to Mr. Cheng’s contribution, in particular to his insights into the diamond jewellery consumer market in greater China,” Blom stated.
“Mr. Cheng has been involved in World Diamond Mark since its inception, providing valuable advice and hosting WDM think tank meetings. We are happy that Peter has taken his rightful place at world diamond and jewellery industry leaders’ table” Alex Popov, WDMF Chairman said.
For more information about the World Diamond Mark, visit www.worlddiamondmark.org
About Peter Cheng
Mr Peter Cheng is the Executive Director of New World China Land Limited and Deputy Managing Director of New World Development (China) Limited. He is also a Director of New World Development Company Limited, NWS Service Management Limited, New World Hotels (Holdings) Limited, Chow Tai Fook Enterprises Limited, Hip Hing Construction Company Limited and Polytown Company Limited. Besides, Mr Cheng is a member of numerous non-profit making and charitable organizations such as: the Chairman of Chow Tai Fook Charity Foundation, the Chairman of Hong Kong Renal Centre Limited, the Chairman of The Welfare Fund Limited, the Vice Chairman of Hong Kong Economic Exchange and a Director of Green Council. He is the Commissar of the Chinese People’s Political Consultative Conference, Guangzhou City and the University Assembly member, University of Macau. Mr Cheng, 62, holds BA from Indiana University and a master degree from UCLA.
About the World Diamond Mark
The World Diamond Mark® Foundation (WDMF) was founded on the premise that diamonds and diamond jewellery can and must perform significantly better in the luxury product consumer market. To reach that goal, the industry – from diamond producers to retail jewelers – is acting in unison to promote, advertise and market diamonds and diamond jewellery more effectively and visibly to the end-consumer. Established in 2012 by the World Federation of Diamond Bourses (WFDB), the WDMF’s global objective is to boost consumer demand for diamonds and diamond jewellery.